Yelp can be a powerful tool for a lot of businesses, but the power of yelp often stems from how much “yelp cred” you have, otherwise known as yelp reviews. Paul Chaney from PracticalEcommerce.com has a great article on 7 ways to get Yelp reviews without violating its policy. Link to full article provided below.
- Give customers a ‘heads-up.’ Instead of saying “Write a review about our business on Yelp,” instead say, “Check us out on Yelp.” The first is a solicitation while the latter is a “heads up” — an FYI that raises awareness. The difference may be slight, but it’s worth noting.
- Place a Yelp badge on your website. Yelp offers several badges that you can put on your site, which link to your business profile. Just copy and paste the HTML code associated with each badge into the site. Review averages and counts update automatically as new reviews come in.
- Put a ‘Find us on Yelp’ sign in your place of business. You can make your own using Yelps brand assets or request one by via this form.
- Add a link to your business listing in your email signature. Companies often overlook the marketing value of an email signature, but it’s a subtle way to encourage Yelp reviews. Include the words mentioned in the first point: “Check us out on Yelp.”
- Share your ‘People Love Us on Yelp’ recipient status. “People Love Us on Yelp” is a program that provides a sticker and a letter of commendation from Yelp’s founders to companies that qualify based on their history and rating. Stickers are mailed twice per year to all qualifying businesses.
In addition to displaying the “sticker on your window, Yelp recommends that you hang the letter of commendation in a picture frame at a conspicuous location inside your business, such as on the wall behind the cash register or front counter.
- Share reviews on Facebook and Twitter. You can share Yelp reviews on social networks like Facebook and Twitter by logging into your business owner account and clicking the “Reviews” tab. It may be advantageous to include one or two negative reviews, so long as you add a comment citing your efforts to satisfy the customer. Fans and followers may become skeptical if they just see positive reviews.
- Use reviews in marketing materials. While Yelp discourages asking for reviews, it doesn’t mind you sharing those you’ve received in marketing materials. There are some guidelines, however:
- Don’t take it out of context (e.g., don’t excerpt a positive quote from a negative review);
- Stay faithful to the reviewer (e.g., no word substitutions or deletions);
- Only use Yelp’s recommended reviews (i.e., do not use reviews that aren’t currently recommended);
- Get permission from the reviewer and provide attribution;
- Attribute Yelp as the source using the logo guidelines above.